Automation is not social selling.
Relationship built through trust & value is.
Linkedin social selling programs for B2B that actually generate leads
We put the social back into social selling – turning your team into trusted voices that build real relationships and a funnel that actually converts.
Why most B2B outbound and social selling underdeliver
When a prospect gets a message, they look up the sender. If your salesperson's LinkedIn profile is a CV with no content, no perspective, and nothing that signals expertise – the message gets archived before it's finished reading. The deal is lost before the conversation begins.
Buyers can spot templated sequences in the first three words. The generic opener, the forced compliment, the manufactured urgency – all of it reads as noise. Response rates on cold automation are collapsing across every sector, and no amount of volume fixes that.
Asking for 30 minutes to demo a product isn't an offer – it's a request. And the people worth reaching aren't giving time to requests. They're giving time to specific, relevant value that's worth receiving. Most sales teams haven't updated their ask to match this reality.
Marketing builds content for the brand. Sales sends outreach that has nothing to do with that content. The prospect sees two disconnected stories from the same company – and trusts neither. When sales becomes part of the communication ecosystem, conversion rates change.
Our approach
Social selling is the discipline of building genuine presence and earning conversations through value – so that by the time you reach out, the prospect already knows you, trusts what you say, and wants to hear more.
Presence
Salespeople who look credible before the first message lands.
Thought leadership
Real voices, real perspectives – known in your market, not just to each prospect.
Value-led outreach
Messages that earn replies because they offer something worth receiving.
What we build for your social selling program
Two parts. Both essential.
1 – Presence & credibility
A salesperson’s profile isn’t a CV – it’s a first impression with a specific job. We rebuild each profile around the buyer: what problem they solve, who they’ve helped, why they’re worth a conversation.
Before a salesperson sends a message, their content may have already reached the prospect. Posts that demonstrate expertise and share genuine perspective do the credibility-building in advance.
Commenting thoughtfully, engaging with prospect content, showing up in the right conversations – these are not soft activities. They’re how salespeople become familiar names before they ever reach out. Automation cannot replicate this.
2 – Outreach & conversion
The first message isn’t a pitch – it’s something the prospect can use whether or not they reply: a sector benchmark or a relevant data point. Leading with something useful is what earns a response and opens the conversation.
When it’s time to meet, the meeting itself is the value. The prospect says yes because the session is worth their time on its own. The commercial conversation comes later, once you’ve already created a value.
From first message to qualified conversation – clear frameworks for follow-up, knowing when to advance, how to handle hesitation, and how to convert genuine interest into a decision without pressure.
What you get from our social selling services
Sales team audit
Current team profiles, outreach approach, and competitor landscape. Where you stand. Where the gaps are. What’s costing you meetings.
Social selling strategy
The whole Linkedin social selling funnel: target audience mapping, influence mapping, positioning, and outreach logic – built around your specific sales process and market.
Rebuilt sales profiles
Each participating salesperson’s profile redesigned as a sales asset – headline, summary, featured content, and positioning that makes buyers want to reply.
Outreach frameworks
Value-first messaging templates, situation playbooks, and follow-up logic – ready for your team to use in real conversations, not theoretical scenarios.
Value assets
We develop frameworks of the assets the team leads with – audits, benchmarks, diagnostics specific to your market.
Content strategy
Content pillars and topic frameworks for each participating salesperson – so their posts build credibility over time, not just activity.
When social selling works?
Effective social selling:
Ineffective social selling:
How we work?
Step 01: Social selling audit
We analyse your sales team’s current LinkedIn presence, review your outreach messaging, benchmark you against competitors, and identify where responses and meetings are being lost. You get a clear picture before we propose anything.
Step 02: Strategy session
Strategy sessions with sales leadership to align on target audience, influence mapping, goals, and success metrics. We build the social selling approach around your actual sales process – not a generic framework applied to your team.
Step 03: Profile rebuild & value asset preparation
We rebuild each participating salesperson’s LinkedIn profile around their target buyer. At the same time, we develop the value assets they’ll lead with – audits, benchmarks, or diagnostics specific to your market – that make outreach land differently.
Step 04: Team training
Training for the sales team covering social methodology, content creation, value-first outreach frameworks, funnel progression, and how to handle different prospect situations. Practical, not theoretical. Your team leaves with frameworks they can use Monday morning.
Step 05: Mentorship (3–6 months)
Ongoing support for the sales team – group sessions, 1-on-1 check-ins, content and outreach review, and continuous refinement based on what’s working in the field. This is where the methodology becomes habit.
Step 06: Results review & optimisation
Monthly reviews of what’s converting, what’s not, and where the approach needs to evolve. We track the metrics that matter – response rates, meeting conversions, pipeline attribution – and adjust the strategy accordingly.
Who is this for?
For B2B teams in search of effective Linkedin sales funnel
For complex, high-value solutions and long sales cycles.
For sales directors looking to modernise their outbound approach.
For BDO and business development teams where relationships and trust drive deals.
For SME leaders who sell personally and want LinkedIn to become a real channel.
Clients we have worked with
What our clients say about working with us
We only managed to implement the ambassador program in our company on the third attempt, and I believe its success was shaped both by Deividas’ top-level expertise in this field and by his personality.
What I value most about Deividas is his flexibility – there is never one scenario that fits every organization, and sometimes you need to improvise – as well as his ability to respond to real pain points, especially in those moments when you feel like giving up and colleagues stop posting. He also brings a strong analytical side and has the ability to explain things in a simple, down-to-earth way.
Deividas developed a tailored corporate advocacy framework for us, specifically designed to meet the needs of an international food retail company. He also took into account the diverse cultural backgrounds and varying levels of experience with corporate influencer programs across our organization.
What stood out most was Deividas's exceptional sensitivity in dealing with our complex, company-wide topics. He showed us the different perspectives and helped developing solutions that we can use in our daily work.
From the very beginning, Deividas showed a deep understanding of our needs. His expertise in social media and personal branding became a real turning point for our team.
What sets Deividas apart is his flexibility and client-oriented approach. He is always ready to adapt to our specific needs and offer tailored solutions that perfectly match our goals. His contribution significantly strengthened our program.
When we invited Deividas, our goal was to make LinkedIn feel more familiar and natural within the City Service group of companies.
Thank you, Deividas, for making the collaboration feel so effortless. Thank you for your professionalism and for leading the team with positivity toward measurable results and personal discoveries throughout the project.
The most valuable part is that even after the joint project has ended, continuity remains: communication on LinkedIn has become a natural part of our organization.
Working with Deividas is both easy and rewarding.
What stands out most is his competence and ability to connect with people. He communicates in a simple, genuine way, making it easy for employees to engage, learn, and feel comfortable asking any kind of questions. He not only shares knowledge but also motivates and encourages along the way.
Deividas is responsible, creative, and truly invested in delivering quality. You can count on him to keep things on track, bring fresh ideas, and adapt when needed.
When initiating an ambassador program, it is very important to define a clear strategic direction. Deividas guided us through this part very well, asking the right questions and steering us in the right direction.
What we appreciated most when working with Deividas was his involvement in the team’s day-to-day realities. The greatest compliment came from the ambassadors themselves, who would say that it felt like he knew everything, was fully aligned, and could suggest a topic or angle as if he were part of our everyday work.
And, of course, his proactivity. It is a pleasure to work with partners who truly care.
Deividas’ employee advocacy training for both managers and employees was one of the best decisions. He shares his experience in a sincere, open, and engaging way – what makes it especially valuable is that he has gone through this journey himself from the very beginning and clearly understands what works and what doesn’t.
Deividas has extensive experience working with various organizations and brings a wealth of real, practical examples.
